CIG Communications Strategy

 

The role of Government communications is to drive public trust and engagement in government priorities through audience driven campaigns, content and channels. Good communications can help transform lives - from opening up dialogue on the future of public services, or encouraging access to available services, through to providing public reminders and warnings. 

Goals of Effective Communications

Communications supports effective policy creation and implementation in six main areas:

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Building trust & confidence in the Cayman Islands Government​
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Maintaining and improving the reputation of the government at home and overseas
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Raising awareness of new policies to encourage take up and engagement
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Enabling the creation of effective policy making through public engagement
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Encouraging behaviour change to achieve policy outcomes
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Informing and reassuring the public in times of crisis

The Pillars Of Our Strategic Approach

With ever-advancing technology and the evolving demands of our audiences, the need to develop a modern communication model has never been more crucial.​
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Our challenge is not merely to meet the expectations of today, but to proactively innovate for the future. 

People

We will invest in our​ people to create a highly-skilled and effective team of professionals, each an expert in their field

Process

We will operate as a united team with shared processes supported by leadership

Content

We will develop impactful content and campaigns that engage our audiences and enhance the CIG brand

Channels

We will ensure our content is discoverable on the channels that best suit our audiences

Culture

We will foster a culture of collaboration and continuous improvement​

Cross-Government Communications Planning

The development of Government Communications follows the process below. The cross-Government Communications Plan establishes a shared voice across Government, setting out the communication priorities and demonstrating a focused effort to reach policy goals. Working across organisational boundaries and uniting the communications community, we work to ensure Government's messages are accurate, timely and engaging.